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23 Jul

Mass Customization, Plastic Injection Molding Style

Mass customization: Same shirts, different initials Manufacturing has evolved from the mass production methods of the Industrial Revolution, to the mass customization trend that started with the Customer Revolution. Mass customization started in the automotive industry – if you couldn’t find a vehicle in the showroom with the color and options you wanted, you could simply custom order one. (Ironically, it was Henry Ford who had contributed to the advancement of mass production with his moving assembly line.) We got used to [...]

By Jeremy Losek Newsletters mass customization, plastic injection molding

Mass Customization, Plastic Injection Molding Style

Mass customization: Same shirts, different initials Before the Industrial Revolution of the 19th century, skilled workers made custom, one-of-a-kind products that we’d call “designer” today. Then of course came mass production – new manufacturing methods that standardized products and made them faster and more efficiently than making them by hand. In the 20th century, we began to see a new revolution – the Customer Revolution. Ironically, despite Henry Ford’s defiance of customer choice (“You can have any color you want, as [...]