Mass Customization, Plastic Injection Molding Style
Mass customization: Same shirts, different initials Before the Industrial Revolution of the 19th century, skilled workers made custom, one-of-a-kind products that we’d call “designer” today. Then of course came mass production – new manufacturing methods that standardized products and made them faster and more efficiently than making them by hand. In the 20th century, we began to see a new revolution – the Customer Revolution. Ironically, despite Henry Ford’s defiance of customer choice (“You can have any color you want, as [...]
