Our Instant Quote System Is a “Disruptive Interaction”
Being a marketing guy, one day I was reading an article on branding by Bill Horan (@bresslergroup) called “Branded Interactions: Trends and Strategies for Digital-Physical Products.” It’s a short article, but very insightful on the new ways consumers interact with brands. In a nutshell, the author talks about how, in the last five years, the accelerating adoption of technology has transformed both product design and product branding. Previously, a company would create branding associations with its customers through “physical” elements like form [...]