Tag - brand tagline

Brand Taglines and Why We Chose Ours

Earlier this year, we went through a re-branding of ICOMold. It consisted of a new logo, with new colors, and a refresh of our website. A notable change to our logo is that we changed our tagline from “Low Cost. Fast Parts.” to “Custom Digital Manufacturing.” This was no trivial decision, as a tagline is very important to a brand’s identity in conveying the essence of what the company does. So what is digital manufacturing, and why did we choose [...]